A further milestone to halt deforestation in the Cerrado Manifesto Statement of Support
On 25th October 2017, 23 global companies including METRO as first German wholesale and food retailer launched a Statement of Support (SoS) for the objectives of the Cerrado Manifesto; a call to action to halt deforestation and native vegetation loss in Brazil's Cerrado.
In just three months, the number of companies pledging to help tackle soy and cattle driven deforestation in Brazil's Cerrado has nearly tripled to 61 signatories. This significant milestone was marked during a meeting at the World Economic Forum in Davos.
A further milestone to halt deforestation - @METRO_News as first German retailer supporting the #CerradoManifesto Statement. Read more on: https://t.co/KL5YrU0CvR #WEF18 #Sustainability /bt pic.twitter.com/QMsgAU6Zf9— METRO AG (@METRO_News) January 25, 2018
The SoS for the Cerrado Manifesto aims to promote more resilient agriculture and land planning practices in the region. These companies all use Brazilian soy or cattle in their products or supply chains and are therefore important customers to these sectors. They support development and growth in soy and cattle producing regions in a manner that avoids deforestation and native vegetation loss, such as using the 25.4 million hectares of already converted land that is suitable for agriculture.
Sustainability is part of METRO's overall business strategy. We always strive to use our global reach to keep creating real impact. METRO was the first German retailer to actively support the Cerrado Manifesto, signing the Statement of Support to help create impact for the important topic of deforestation. We are pleased to see that the number of signatories to the Statement of Support has nearly tripled to 61 companies in three months, but we feel that we all can do more. We therefore call upon other retail organisations as well as suppliers, to take action by also undersigning the Cerrado Manifesto Statement of Support."Olaf Koch, CEO METRO AG
The number of supportive companies continues to grow and the immediate priority is to form a working group with the remit to develop a roadmap and implementation plan to deliver on the Statement of Support's aims and objectives. Only by working together can we move towards more secure food systems and achieve our climate and sustainable development goals. This enhanced commitment takes us a step closer to a better future.
Photo credit: © Juan Pratginestos / WWF