Discuss with us!

Login with



New registration

If you are not a participant, you can register here.

Our comment and community guidelines

The purpose of this platform is exchange. The comment function should make a factual discussion possible. In order to warrant this, the editorial staff reserves the right to delete comments which are detrimental to such a discussion or do not refer to it. There is no entitlement to publication.
More information can be found in our Comment-Guidelines.

Discover the story of your product’s journey

Corporate Responsibility, METRO GROUP

The ‘METRO PRO TRACE’ App allows you to trace a number of our products along the supply chain. By scanning the code you can retrieve information about where the product comes from, how it was processed, quality and sustainability information, and even recipe ideas. Currently we have various fish and meat products in our traceability solution for you to explore; many more will follow. Innovation. Trust. Value. METRO understands that buying food is a matter of trust. We believe that our innovative traceability solution adds value for you and your customers by giving transparency about our products.
Factsheet sustainable fish
Factsheet traceability project