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Your data, our responsibility

Implementation of the EU General Data Protection Regulation

Customers entrust us every day with their personal data. We are aware of our great responsibility. That's why we at METRO take data privacy very seriously.

As of 25th May 2018 any person or organisation that processes personal data must comply with the requirements of the General Data Protection Regulation (GDPR). This also applies to the trade sector. For example, when managing relationships with our customers, METRO collects data to guarantee that we offer restaurateurs the best possible services. Moreover, METRO offers its customers a variety of digital solutions, ranging from the creation of their own websites to online table reservations and personnel planning. Digitalisation makes everyday life easier for METRO's customers and improves their shopping experience - but it also entails a high degree of responsibility for the company. "Confidence in dealing with customer data is a matter of course for us. After all, trust is the basis for successful business relationships", says Dr. Christoph Kämper, General Counsel & Chief Compliance Officer of METRO AG.

More transparency – more rights

Up until now, there were serious differences between the national data protection laws in the European Union. With the new GDPR this legal field has been now largely unified in all EU member states. The same standards apply across Europe. The goal: more transparency about data processing operations and more rights when it comes to the use of personal data. METRO has carried out a company-wide project to implement all GDPR's relevant measures in all corporate affiliates and to strengthen the awareness on data protection. The project team examined in particular all data processing operations, in order to identify and fill the gaps between the current status quo and the new standards set by the GDPR.

Photo credits: Pixabay by GregMontani

Clara Salarich-Ortega

Information about the author

Clara Salarich-Ortega works as Manager EU Affairs in the Representative Office of METRO AG in Brussels clara.salarich@metro.de