„Customers are shouting, are retailers listening?“
Accenture surveyed over 10,000 consumers in 13 countries around the globe (Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Africa, Spain, Sweden, the UK, and the US) who have shopped online and in stores in the last three months who indicated regular internet and smartphone use. This survey has a 95 percent confidence level with a margin of error of +/- 1 percent. Survey conducted in November 2015.
Accenture benchmarked over 160 retailers representing the apparel, consumer electronics, department store, discount/mass/hypermarket, grocery, drug/health & beauty, and home improvement sectors in 10 countries: Brazil, China, Japan, United Kingdom, United States, Canada, Spain, Sweden, Italy and Germany.
Have a look at the key findings: