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  • Author: Julia Münch

Retailers' Environmental Action Programme (REAP)

On 1 June 2016, in the context of the Retailers‘ Environmental Action Programme (REAP), 21 large European retailers and associations presented the objectives, to which the signatories have voluntarily committed themselves, to Environment Commissioner Karmenu Vella. With these commitments, the trade industry is contributing to the aim of moving towards a Circular Economy.

Trade companies present REAP commitments to EU Environment Commissioner Vella

Retailers' Environmental Action Programme (REAP)
On 1 June 2016, the signatories of the Retailers' Environmental Action Programme (REAP) presented their voluntary commitments to the European Commissioner for the Environment Karmenu Vella within the framework of the European Commission's Green Week in Brussels. In addition to METRO GROUP, other large European retailers such as IKEA, Tesco and Carrefour are participating in REAP.
REAP is the common platform of the member companies and the European Commission (Directorate-General for Environment) with the objective of exchanging experiences and best practices with the Commission but also between trade companies. The current REAP mandate, which runs from 2016 to 2018, will focus on the Circular Economy and corresponds to the Commission’s thematic priority. In December 2015, the Commission had announced ambitious actions to help European businesses to make the transition to a circular economy.

In the context of REAP, all three METRO GROUP sales divisions, METRO Cash & Carry, Media-Saturn and Real, are reporting on their progress regarding the commitments that they have set for themselves and that aimed at moving towards a circular economy. The objectives include measures in three categories: "What we sell", "How we sell" and "How we communicate". In the category of "What we sell", METRO Cash & Carry reports on the optimisation of own brand packaging. By 2018, the packaging of around 10,000 own brand products will be reviewed in terms of their environmental impact and will be optimised if possible.
The commitments made by METRO GROUP and the other participating retailers and trade associations are available to be viewed in a database on the website of the Directorate-General for Environment.

Julia Münch

Information about the author

Julia Münch worked as Manager EU Affairs at METRO AG until June 30, 2017.