METRO AG is actively campaigning for Diversity within and also outside of the group. In October 2016, Veronika Pountcheva accepted a board position in the association Charta of Diversity in Germany, a corporate initiative to promote diversity in companies and institutions under the patronage of German Chancellor Angela Merkel. The association wants to advance the recognition, appreciation and inclusion of Diversity in German corporate culture.
"With employees from some 160 countries, Diversity is a key issue for us at METRO", explains Veronika Pountcheva and explains why she, personally, combines many aspects of the Diversity concept: "Over the past 19 years, my professional career has allowed me to meet a multitude of people. Different people of all ages, from different countries, regions and cultures. This diversity has been, and continues to be, a personal enrichment for me. It is a driving force of my professional growth and broadens my horizons." In her contacts with colleagues who are at the very beginning of their careers and with those who have already worked at METRO for 40 years, Pountcheva time and again comes across exciting new opportunities resulting from the different viewpoints and the diverse needs and demands. "My passion for this topic has not only taken me to the board of the association Charta der Vielfalt. I am also an advisory member of the women’s network LEAD and an ambassador for MPride. All these networks offer great opportunities for promoting Diversity and for advancing the dialogue about these topics."