METRO Cash & Carry Ukraine decided to widen its activities within Fermove project. In addition to cooperation with farming enterprises from different regions of Ukraine, the company offers its customers to try themselves as farmers. Since the beginning of May 2017 in all METRO stores seedlings are available under the Ukrainian own brand Fermove.
Thanks to well-coordinated work of Fresh Food Department the shelves of METRO stores were filled with nine exclusive varieties of tomatoes, peppers, aubergines and greens under Fermove brand.
METRO Cash & Carry Ukraine has continued its cooperation with Syngenta Ukraine, the leading agricultural company, which has been a reliable partner and supplies high-quality seeds for Fermove project since May 2016. There is one more company, which is also responsible for providing professional seeds to this project – Rijk Zwaan, the worldwide well-known agricultural company.
The grounds in Kyiv region were sowed with high-quality seeds. The local farmers have, in their turn, carefully grown these seeds and turned them into seedlings. When the seedlings reached the appropriate size, they were delivered to METRO shelves. Besides the exciting presentation of the seedling in the stores, all customers can also find the detailed information about the plants.
Fermove is aimed at supporting farming enterprises and healthy food culture in Ukraine. This project was launched in the cooperation with the Ministry of Agrarian Policy and Food. By this project the Ukrainian farming enterprises got the perfect opportunity to sell their products on the shelves of the global retailer METRO and the consumers got the chance to buy the highest-quality Ukrainian products at the affordable prices.
In future, Fermove will become a global platform for growing fruits and vegetables in Ukraine for local market and export to the EU countries.