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  • Author: METRO Office EU Affairs

„METRO Water Initiative“ shows commitment in fighting water scarcity

On March 22nd, the United Nations World Water Day, METRO Cash & Carry starts the “METRO Water Initiative“. Its goal is to increase sensibility for an important and worldwide issue: global water scarcity.

The sales line METRO Cash & Carry cooperates with the “METRO Water Initiative” as well as with the six global suppliers Colgate, Henkel, Procter & Gamble, L’Oreal, Reckitt Benckiser and Unilever. “Near-Food-Products” like laundry and cleaning detergents, washing agents, toiletries and personal care products are related to 86% of water consumption of private households. A survey conducted by METRO GROUP last year among 70 near-food-suppliers showed, that the topic water decisively determines the sustainability strategy of these companies.

The “METRO Water Initiative” is the first to bring together the engagement of all partners with their current commitments, thus improving the supply chains of all participating partners in favor of a sustainable handling of water. METRO Cash & Carry is active in 25 countries of which some suffer from acute water scarcity themselves. Therefore, it is the trading company’s concern to use its international platform for increasing the awareness of water scarcity.

The World Water Day should primarily serve for generally and sustainably increasing the awareness of a responsible handling of water and further to point out its direct advantages: Because saving water is saving money. How little things of everyday life can achieve big effects, show our tips and tricks.

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Additionally on the METRO GROUP Campus in Düsseldorf at the METRO headquarters today the employees are having a workshop on United Nations World Water Day to increase sensitivity for the issue and promote sustainable and responsible interaction with the scare resource water. P&G is presenting the campaign that they launched in cooperation with METRO Water Initiative. For every Ariel or Pampers product bought at METRO during the campaign time, the company donatesone day of clean water. This is part of P&Gs Children’s Safe Drinking Water-Program where they developed a “Purifier of Water” with which dirty water can be turned into clean drinking water within seconds.

For METRO GROUP acting sustainable is part of the corporate strategy as Olaf Koch, Chairman of the Management Board of METRO GROUP addressed lately in his keynote at the International Travel Trade Show in Berlin. A sustainable management is the base for METRO GROUP’s decisions and is followed by various actions: Over the last five years for exampleour energy management has made big progress by reducing METRO’s overall energy consumption by 20 percent.

METRO Cash & Carry considers it its responsibility to promote economic goals in accordance with societal demands as well as the demands of their clients, employees, investors and partners beyond legal requirements. Because economic success goes hand in hand with sustainable trade. Thereby, it is important to respect the limits given by the environment and becoming sustainable in all the company’s actions.

METRO Office EU Affairs

Information about the author

METRO Office EU Affairs is the team in the Representative Office of METRO AG in Brussels. Brussels@metro.de