To this effect, the wholesale expert METRO Cash & Carry cooperates with the eleven global suppliers Barilla, Coca-Cola, Colgate, Danone Waters, Diageo, Henkel, L'Oreal, Mars Food, PepsiCo, Procter & Gamble (P&G) and Unilever Retail. Many of these suppliers offer individual projects which consumers can support through the purchase of their products. For example,
- With its "Children's Safe Drinking Water-Initiative", P&G has already provided more than 13 billion litres of clean water in meanwhile 85 countries since the start of the program in 2004 and donates one day of clean drinking water for each of its products sold at a METRO Cash & Carry store.
- Diageo in turn donates €1 per bottle sold at METRO Cash & Carry to WaterAid, an international non-profit organisation that engages worldwide for providing people with clean water and the corresponding sanitary facilities as a first measure to fight poverty.
"With the METRO Water Initiative, we are giving our customers the opportunity to support aid campaigns of our industrial partners and improve access to clean drinking water for people around the world", says Hutmacher. METRO considers itself as an active member of the global community and strives to contribute to the creation of additional value and t hereby the attainment of the United Nations Sustainable Development Goals. "Drinking water and sanitation for everyone by 2030" is the Sustainable Development Goal Number six of the United Nations.