METRO is seeking to help half a million restaurateurs digitise their processes by 2020. To create the world's largest digital HoReCa community, METRO founded the Digital Club. This platform, which is open to all small and medium-sized food service businesses, affords them access to digital solutions and enables them to share their knowledge. The right political parameters also need to be established in order for digital tools to be put to use successfully in the food service industry.
A modern digitisation policy needs to strike the right balance between promoting digital solutions and protecting users' privacy and personality rights. In addition, entrepreneurs need support if they are to continue to demonstrate commitment to promoting new ideas. The existing instruments for promoting start-ups need to be expanded and bureaucratic hurdles need to be dismantled. In the area of venture capital financing, investors need better conditions to allow start-ups to actually realise their bold ideas.
With METROpolitan Pilot, the accelerator programme and digital tools, HOSPITALITY. digital has taken the first steps in making life easier for restaurateurs and in creating new customer experiences. It is now a question of raising awareness of innovative and digital solutions throughout the industry - so that restaurateurs like Ludwig Horn are no longer the exception in the future.