By chance, Momo got in touch with METRO: With more than 200,000 tonnes of fresh fish per year and an annual turnover of 1.3 billion euros, the company is the largest fresh fish marketer in Europe – and thus has a central responsibility for protecting fish stocks. The most important lever for METRO in this respect is its purchasing policy.
In 2012, METRO adopted a policy on the procurement of fish. Its objective: to create METRO’s fish assortment from sustainable products. Central factors include certification, such as MSC, Global G.A.P. and ASC, the clear identification of accepted fishing methods, measures to improve traceability for METRO and its customers – as for example via the ProTrace app, which lets customers in Germany trace the journey of 700 varieties of fish, as well as the implementation of ecological and social criteria along the supply chain.
In 2016, METRO set itself a new goal: By 2020, 80 percent of the twelve best-selling fish and seafood varieties should have sustainability certification that is approved by the company. For example, at METRO Germany, these twelve varieties account for 70 percent of fish and seafood sales.