METRO began its India adventure optimistically when the company became the first foreign wholesaler to enter the market in 2003. "We saw enormous potential for our concept in India. Specifically, because the middle class in the country is growing so fast. Hence, we thought of taking the plunge. But we had not considered many factors. Like, large regional differences in the country, the obstacles in the supply chains and the challenges in terms of infrastructure. In addition, the Indian government was concerned that we might pose a threat to the country's small supermarkets. As a result, we soon concluded that we had to prove our point. And, i.e. we were supporting rather than undermining the small independent shops by investing heavily in them. Only by helping our partners grow could we become successful in India ourselves.
From Kirana stores over E-Commerce to Digital POS. Find out more about METRO India here.