Metro – Quality requirements for our own brands
We, at METRO place our customers at the core of our business and do everything transparently in product development, packaging, labeling; so that we offer our customers an educated choice in different product categories. Respect towards customers is for us the number one priority and own -brand products are means of creating customer loyalty and trust. Hence safety and quality of the products can never be omitted.
There are clear requirements in terms of quality for all different own brands. Those requirements are described in METRO´s own brand manuals. This is the base for all stakeholders in the organization. international and local. From this base the assortment has been reviewed and is set up.
Different countries have, based on the competition/ benchmark and customer and price structure, different needs and requirements in products. The requests for different product quality is coming exclusively from countries. Those need to be considered for the common sourcing as well as for the local sourcing.
METRO´s common sourcing is acting on behalf of all METRO countries and respects every country with its special and unique habits and quality requirements. The global Quality Assurance department is in close contact with the local ones to exchange about the specific product attributes and parameter, ingredient wise, physical, microbiological and chemical parameter included as well. For all commonly started own brand products the quality settings of each country are considered. Where ever it is possible, those requirements will be combined to allow a common product setting, to allow one recipe and one quality. This supports METRO´s idea to gain harmonization where ever it is possible, to increase quality levels where ever it is needed and - of course- to increase the economical synergy for better negotiations on a global level.